Guitar Hero Going Plug and Play?

Marc "DjinniMan" Allie September 23rd, 2009 at 10:52 AM

Just when we thought the Guitar Hero franchise might actually be headed in the right direction, Bobby Kotick has to go and ruin it. The oft-despised, Machiavellian Activision CEO offered some hints as to his plans to, in essence, ruin Guitar Hero specifically, and video games in general, eventually.

When asked about the possibility of a console-less Guitar Hero, Kotick responded:

I think what the untethered Guitar Hero does is equal the playing field a little more and give you some leverage with first parties when it comes to downloadable content and the business model.

After all, why shouldn't Activision take the entire pie, and not just a piece? He revealed further plans to make other games independent of a console. Could Activision be offering plug and play versions of Guitar Hero and other top franchises before long? Only time will tell.

Other absolutely jaw dropping bits from Kotick's speech:

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.

I think we definitely have been able to instill the culture, the skepticism and pessimism and fear that you should have in an economy like we are in today. And so, while generally people talk about the recession, we are pretty good at keeping people focused on the deep depression.

Source: Link

Tags: guitar hero activision bobby kotick

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7 Total Reader Comments

Zonf86 at 06:04 AM on 9.23.2009

Greedy b****rds.

redshlrt at 06:08 AM on 9.23.2009

These and other comments made by Kotick have prompted me to longer support Activision while he is at the helm. I know I am just a drop in the bucket, but how can you condone a CEO that treats his workers/customers this way.

I still plan on playing MW2 - but at the very least I will purchase a used copy. I canceled my pre-order this weekend and switched it to Uncharted 2. Naughty Dog seams to be the polar opposite of big bad Bobby.

Shazoo at 06:09 AM on 9.23.2009

I'm completely not interested in anything PNP, who knows, he might catch the casual crowd.

Biohzrd451 at 06:17 AM on 9.23.2009

Did he really just say take the fun out of making video games?

Syphous at 06:35 AM on 9.23.2009

Did he say... wait... what? He said these things? And further more he said them ALOUD? I'm speechless. What a prick.

ong_elvin at 01:44 PM on 9.23.2009

See, 10 years ago with EA Wife, EA was the Evil Empire%u2122 of the video game industry. EA is still evil, but they're not the Evil Empire%u2122 anymore. Activision has kindly taken on that role.

HobocidalManiac at 05:18 PM on 9.23.2009

Remember when I made up all those fake quotes by this guy? Notice how these are actually worse than what I came up with. This guy needs to be fired.