The Gears of War trailers have always been about the use of music to set the mood. While previous trailers might have been more thought provoking, using Black Sabbath's "War Pigs" pretty much sets the tone for this one. That tone for Gears of War 3 is big, gritty, and explosive.
The trailer premiered tonight during the NBA Playoffs in the US and the Champions League Final in Europe. Pshawwww. Sports. Why watch that when you can watch the trailer right here.