Giant Resistance 2 Ad Scares Small Children, Office Workers
With 8 player co-op title Resistance 2 a short few weeks away, the marketing campaign has kicked up in a BIG way. The above picture is for a building size ad for the game featured in download Los Angeles. Luckily no office workers were harmed in the making of said ad, though a few screamed in fear before having their morning coffee.
Gotta say, that's one of the more innovative ads I've seen. That giant Leviathan is actually a boss in the game players must take down; though it's not known whether or not he makes an appearance in co-op play.
Hit the read more link for another pic.
Source: Link
txshurricane at 01:29 PM on 10.22.2008
Is it sprayed on, or some kind of translucent banner? 
Troggles at 01:31 PM on 10.22.2008
That is really cool. Looks like it's popping out of the building. 
OrigamiPanther at 02:11 PM on 10.22.2008
That's really cool.While not a co-op game, Fallout 3 has hit some public advertising here in DC in a big way. A major metro stop has ads all over the place (which is surprising since they depict a ruined Washington DC and people can be kind of paranoid), and the columns that list out the metro stops have a Pip Boy on them. If I remember or get a chance to, I'll snap some pics and post them up somewhere.
Just makes me happy, as a gamer, to see this kind of advertising going on publicly instead of in the shadowy folds of a magazine
Fivespot at 03:19 PM on 10.22.2008
This ad is awesome. I remember visiting Vegas during the NBA all star game and they had similar signage up on buildings only it was a couple NBA personalities. You could see it from miles away and was quite effective.It's neat to see "our" industry growing to the point that ads are now more public rather than just being in Gamepro or something like that. I wonder when videogame advertising will start to eclipse those for movies, television and music. I don't think we're too far from that especially considering OrigamiPanther's comments re the Fallout 3 ads in DC.
RainingXBullets at 09:28 PM on 10.22.2008
I really wonder if anyone can actually miss that advertisement. 
Rogue_hunter at 08:01 PM on 10.24.2008
I need to go down there to see that and get some pictures.
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