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Syndicate Didn't "Pay Off" For EA

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EA's Syndicate revival didn't meet expectations of the publisher.  Developed by Starbreeze the game was a gritty, bloom filled, first person shooter with a replayable co-op campaign alongside a single players story.  The original Syndicate was created in the 1993 by Peter Molyneux's Bullfrog, it was a isometric action-strategy game. 

Frank Gibeau from EA, had this to say about the game which "only" sold 150k copies.

Syndicate was something that we took a risk on. It didn't pay off - it didn't work,  but in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't.

Unfairly for Syndicate and its developer, they were in a damned if you do, damned if you don't situation.  Starbreeze CEO Mikael Nermark had explains.

Yes, I'm still proud of it.  To have the courage to reboot the franchise… We knew from the get-go that there was going to be a small but very vocal [group] of gamers and journalists that was going to hate us whatever route we took.

If we didn't do an exact copy of the game, they'd hate us. If we did do an exact copy, they'd say we didn't innovate. They were never ours to win; it was a lost battle from the get-go.

But I'm proud of what the team did and what we made, and I'm especially proud of the co-op; I think that really shows what we wanted to do with the game, and Starbreeze's DNA.

Could this hint at more co-op games in the future for Starbreeze?  Were EA and Starbreeze really stuck with a first person shooter, which is what the biggest complaint seemed to be?  Recently 2K Games decided to reboot the XCOM franchise, and while that rebooted started as an FPS, they decided to tap strategy experts at Firaxis to give it a proper reboot.  It's unclear whether or not that risk will pay off, but since it appears going the FPS route didn't work for EA, there's no reason to think it would work for 2K.

 

Source: Computerandvideogames.com

 
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Author
Nick Puleo
Owner and Managing Editor

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Arionel
12:20 PM
6/22/2012

only 150K sold? Should I feel like a "sucker" for buying a copy on release day? Granted, I didn't keep it, but, IMO, the game sold itself short. It could have been great I suppose, the co-op was good when it ran smoothly, the campaign I never really cared to finish..but, hey, maybe we'll see something in the future that will far surpass it. (Overstrike, maybe?)


tronbrvix
12:54 PM
6/22/2012

I didn't saw Syndicate selling...
Ohhh... Wait... Is selling primary at Origin...
What a shame... I don't ever buy something at Origin...


smurphster
1:06 PM
6/22/2012

That's a shame. Syndicate is a great game. I'd still fire up the co-op missions if anyone else played. It's one of those co-op games that force you to help each other out.


matsol
5:17 PM
6/22/2012

Hopefully (though very unlikely) this'll be a wake up call to show transforming everything into a shooter won't automatically create a success. I played some of the game and did not like it. They had some interesting things going on with the style, but the actual gameplay was bland and forgettable.

The part where he defends his decisions doesn't make a whole lot of sense.
"If we didn't do an exact copy of the game, they'd hate us. If we did do an exact copy, they'd say we didn't innovate. They were never ours to win; it was a lost battle from the get-go."
Funny how good that X-Com game is looking huh? Though I have no idea how that game will turn out, it's obvious those people respect the source material.

The only reason these people went with the Syndicate title was to attract existing fans. Changing the whole game into something the fans probably wont like scares them off. So what was their user base? They should've went with a new IP for this production.


Psyclops
6:09 PM
6/22/2012

Such a shame, really. I liked the co-op a lot, and I want to 2nd everything Smurphster said.


Anonymous
8:51 PM
6/22/2012

EA ruined fun game, ruined good developer, and now they are complaining about it. How pathetic
If BF3 or ME3 can stand this (because everyone loves it no matter what), but Syndicate had mixed expectations beforehand. It turned out as great game, but EA's policy put it to dust.

p.s. and talking about turning some oldschool stuff to fps... it IS different year, different game, different people. And as much as I love franchise - I don't need Syndicate HD, let the classics rest in peace. This reboot had essence of original, it was FPS-spinoff, and it was good shooter. And no one bought it thanks to EA. Forced marketing isn't good for gaming.


Raines
10:59 PM
6/22/2012

That's what happens when you go screwing with a classic game built on strategy and not "shoot everything that moves" in first-person.


Treadstone71
11:59 AM
6/23/2012

matsol - you're absolutely right. I read that part about there decision and thought, gee, you completely left out option number 3 Make an updated version of the original games 3rd person isometric view and throw in new gameplay elements. $&#@* the HD graphics alone would have been worth it and I'm sure they could have thought of some innovations that would add to the core gameplay without altering the game into something completely different.


Treadstone71
12:00 PM
6/23/2012

*their*


Koshatul
3:58 AM
6/25/2012

Personally, I would have bought it but ...

* Not available in .au
* I don't use Origin.
* Seriously, not here and I cbf'd importing.


JemyM
6:33 AM
6/28/2012

"If we didn't do an exact copy of the game, they'd hate us.
If we did do an exact copy, they'd say we didn't innovate."

A dishwasher is neither an exact copy of an oven, nor is it an innovation of the same.

Innovate means doing something new. Considering the current market, a copy of the original game would actually have stood out as fresh and unique, where as Yet-Another-Shooter (TM) is indeed "a copy".

Making Yet-Another-Shooter (TM) out of every possible IP in history isn't innovation but assimilation. And it's so damn boring to play the same game over and over and over again with only different models and textures.

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Total Comments: 11

Release Date: 02.21.2012
Genre: FPS
ESRB: Mature

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