Black Ops 2 Sells Half a Billion Dollars in 24 Hours
War is profitable apparently.
Hmmm, this seems familiar. Oh right, I just wrote about Halo 4 in terms of sales dollars. Now it's the other big juggernaut's turn. Call of Duty: Black Ops 2 has sold over 500 Million dollars worth of product in the first 24 hours since launch across all three platforms: Xbox 360, PlayStation 3 and PC.
With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for "Harry Potter" and "Star Wars," the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.
This is the fourth consecutive year that the Call of Duty franchise have eclipsed (in dollars) all other entertainment launches during the year. The biggest competition in that realm, other than videogames, would be Hollywood box office tickets for movies. Say what you will about the game, it absolutely keeps this industry mainstream.
We'll have our full review of Call of Duty: Black Ops 2 up on Monday, November 19th.