I just read this article from IGN
about making E3 more like the Cannes Film Festival.
In the comments section, Rembrandt.Q.Einstein stated
Why would you want video-games to have anything to do with old-fashioned, trashy deal-making environment of the film world...
The medium is too modern for that...
Is there such a thing as being too modern? Is the industry beyond taking lessons learned from other industries? The methods by which the industry conducts its business is basically the same as any other industry. The only difference is that the indie crowd isn't given a spotlight during the biggest show of the year.
And as IGN points put, Cannes allows distributors to see what works and what doesn't in front of public opinion. Instead of guessing or sticking to franchises that can be churned out year after year, publishers can have basically free focus testing...
This leads to a second question, I've talked to txshurricane about how some gamers went out to buy guns based on Modern Warfare 2. This one website for gun owners was quoted with a story of a player going to a gun store and asking to see a some rifle with a scope. He asks, "How do you zoom?" The shop owners tells him by adjusting the scope. The gamer replies, "Oh I'm used to it doing it automatically."
Then I'm reminded of all big a PR blitz E3, how you see gamers yelling and cheering on their favorite franchises and their subsequent sequels, and finally the amount of trash talking and bad online behavior.
Even though there's older gamers then the 18-25 range. The most targeted demographic and also the most engaged playerbase (gamers that go to these big events), are these most wanted gamers stupid consumers?
Publishers want and need their opinions on new titles or concepts, but if this demographic largely ignores innovation until the media outlets say "OMG TEH BESTEST GAME EVR!" Then why shouldn't the industry expand these events so that a broader range of players and backgrounds can really test the merits of ideas from developers?