When you think of co-op, who comes to mind first? Friends, spouses, children, or parents are generally considered co-op partners. "Myself" should not have popped into anyone's head when asked who they co-op with. Sony however, would like to share a different idea of co-op. They've dubbed their new title Ecoshift a "Self Co-op" title. Somehow, we think the concept of cooperation eludes these PSP developers. Care to enlighten them?