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by bapenguin

Is Netflix Struggling to Attract a Gaming Audience?

Netflix look to be struggling to keep consumers right now. The mobile games venture also looks to be a total flop. It has been reported that Netflix games have only been downloaded just over 20 million times, and that on average, they are only getting around 1.7 million users every day. This means that less than 1% of people who use Netflix are actively interested in their gaming venture. Netflix have told numerous sources that they are not disclosing the number of players that they have, but there are many reports out there that seem to be accurately reporting on it. 

Leading games such as Among Us, Subway Surfers and even Roblox all have more than 100 million downloads every day. It would seem that Netflix have quite a long way to go if they want to be getting this kind of traction with their games. If you look at Netflix, you will soon see that they are losing subscribers and a lot of this comes down to the price hikes they have been publishing. 

They launched Netflix Gaming in the year 2021 and ever since, they have been able to offer well over 25 games through their mobile app. The company have the aim to try and double their current catalogue by the end of the year and they also want to expand their general popularity as well.

Source: Pexels (CC0 License)

Netflix Can’t Compete with the Casino Industry

When you look at Netflix, you will soon see what their issue is. There is a vast online gaming market, and it looks like they can’t compete. If you take note of the best UK online casinos for beginners, you will see that they have a lot of elements that Netflix don’t have. From top-quality gaming producers to great graphics and a strong help base, it’s truly not hard to see why the company are struggling so much. They are just not well-versed in games, and this is showing through their content. Although they do want to try and develop their mobile gaming division, it would seem that they have been struggling. Some of their popular partnerships include Night School Studio, Boss Fight Entertainment and also Next Games. That being said, a lot of these gaming providers are not titans in the market, so the quality of the games is sub-par when you look at what is out there.

The Problem with Netflix Gaming

So, what is the problem with Netflix gaming? Is it that they are not offering as many games as they should? Or does it come down to the fact that they are simply not pushing or investing as much as they could be? A lot of it comes down to the fact that the gaming industry is imperative right now. It is very difficult for new players to make a dent in the industry, purely because it is being dominated by so many highly established providers. Even if Netflix were to pump billions into their gaming service, it would be surprising to see if this actually made a difference. After all, the games that are out there right now have something that Netflix can’t compete with.

Netflix and their New Offerings

In July, Netflix then launched three new games. They included a lot of award-winning titles, such as Before your Eyes and Into the Breach. They also released a lot of games that had a deep connection to their own shows. Some of them included the Queen’s Gambit and Stranger Things. You also had games that were based on Too Hot to Handle as well. if Netflix keeps on exploring their own demographic when it comes to games, then this could help them.  After all, players may have somewhere different to go when it comes to casino games or even console games, but the only place to play Netflix-themed games would be through their app.

Shows that have been out for quite some time probably won’t do as well when you compare them to shows that have come out recently. Take Stranger Things for example. When this came out, Stranger Things 1984 and Stranger Things 3 saw a huge bump in users. If you do want to play Netflix games, then you will be glad to know that they are free. You can play them in the streaming app that is completely dedicated to games. From there, you will be sent to download an app for each game, so it’s quite easy to find out what’s available that way.