You remember Joy Ride, right? The free co-op game coming to the Xbox Live Arcade? Well, Microsoft has announced that the game will feature content that can be unlocked when a cumulative goal is reached by the entire community. This is not all that dissimilar to what DICE did with Battlefield 1943's Coral Sea Challenge. Exactly what content that entails is still a mystery, but we like the prospects.

In the midst of the craziness that was E3's unofficial kickoff event yesterday, Microsoft managed to squeeze in an announcement for some FREE eight-player co-op racing action coming to the Xbox Live Arcade...