Did Inadequate Co-Op Play Doom DJ Hero to Low Sales?
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Did Inadequate Co-Op Play Doom DJ Hero to Low Sales?

The sales numbers for DJ Hero are in, and they are disappointing at best.  122,300 copies of the game were sold across all platforms.  That's very low for a music game, especially one that was as heavily promoted as DJ Hero.  Ars Technica attempted to explain the low sales, and fans of co-op will likely appreciate this particular reason:

Rhythm games work best with crowds, and DJ Hero is a solitary experience. That's not a knock against it; playing the game is great fun. It's just hard to share with others, compared to the more popular Rock Band and Guitar Hero franchises.

In other words, the lack of a compelling co-op mode may have been a factor in the game's lack of sales.  Music games seem to work best in a party setting, and DJ Hero just doesn't work due to the single-player focus.  Other reasons are listed in the article, but it just goes to show you that co-op is a major selling point for any game, especially one in a genre known for excellent co-op.

Source: Arstechnica.com