After the press conferences and during the show, the Co-Opticrew kept commenting on how many games coming out this year have a bow in them. It seemed everywhere we turned we saw another iteration of a bow weapon in a game. We're not talking just about hunting games, we're talking AAA titles like Crysis 3, Farcry 3, Tomb Raider and Splinter Cell: Black List. There was another trend too - helicopters. Whether it was Call of Duty: Black Ops 2, Resident Evil 6 or others - the bladed aerial vehicle was definitely a trend. Some games even managed to include BOTH.
So Amazon did what any retailer would do - they created a pre-order portal specificially designed for these two trends in gaming with easy to use filters to find either helicopters or bows...or the pinnacle products that include BOTH.