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by Katrina Pawlowski 14
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Gears Of War Is Manly, Manly Men Game Shirtless

In a recent stroke of brilliant viral campaigning, Old Spice has taken the Old Spice Guy, played by actor Isaiah Mustafa, and made a lot of unique YouTube videos. These personalized videos have been directed at Twitter, YouTube, and Facebook accounts, responding to questions and comments in reaction to the previous Old Spice commercials. One such response is to Cliff Bleszinksi, lead designer of the Gears of War series.

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