Interest in Modern Warfare 2 Wanes Without the 'Call of Duty' Title

Jim "txshurricane" McLaughlin July 1st, 2009 at 11:57 AM

Believe it or not, there are a lot of people who don't know what Modern Warfare 2 is. After more than 13 millions copies of Call of Duty 4: Modern Warfare sold, and a Twitter campaign that topped the charts, consumer awareness is down twenty percent, according to data tracking firm OTX..

Since the game was incorrectly but unanimously titled Call of Duty: Modern Warfare 2 before its official announcement, OTX has a strong and valid base on which to compare the latest data. The question now is: will Modern Warfare 2 regain enough public interest to reach the high sales mark that Activision is shooting for?

Says OTX division manager Nick Williams:

"Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.

However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed 'Call of Duty' from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic."

Even so, Williams advises that the Xbox 360 version of Modern Warfare 2 remains the "sixth most anticipated title". If that statement is true and includes the entire known lineup of games for 2009/2010, then it's downright scary to think what kind of interest would be generated had the Call of Duty title been left on. We could have been at the verge of a hype train the magnitude of...Hannah Montana!

Source: Link

Tags: call of duty 2 player co-op industry news modern warfare

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7 Total Reader Comments

smurphster at 07:39 AM on 7.1.2009

wow... comparing MW2 to hannah montana just sent shivers down my spine... really, not kidding. don't know if i'll ever rid that association now. thank jim

Brainp0wa at 07:40 AM on 7.1.2009

I thought the interest was waning because of the gimped co-op.

paketep at 08:17 AM on 7.1.2009

They should put a big "from the REAL makers of Call of Duty" in the box.

With REAL in bold.

smurphster at 08:33 AM on 7.1.2009

lol... i think its more the title that is in question, not the box. unless you rename it to "Modern Warfare 2: From the REAL Makers of Call of Duty" but that's a bit wordy

Shazoo at 08:36 AM on 7.1.2009

it is for me.

Shayagor at 08:58 AM on 7.1.2009

Well, I gotta say that not including Call of Duty does hurt, but that combined with what Barinp0wa mentioned is what will kinda hurt.

I would be pretty awesome to bold the REAL part..hehe

Zonf86 at 11:20 PM on 7.1.2009

I'm not so interested in this game... the snowmobile screens I've seen make me feel like the game is more action based than 'realistic'.

While this might be good for a lot of people, it's not why I was first attracted to the CoD franchise. The bodged co-op is also a downer for me.

You've also got to remember that many of the 11 year old kids who play CoD4 won't realise it's actually got modern warfare in the title, and so are unlikely to make the link between the next game...hmmmm...maybe I will get it after all .