Ever since Halo 2, Microsoft marketing for the Halo universe has been one of human relation and emotion. For a sci-fi game that's largely about huge battles between cyborg like men and aliens with green blood, there's very little human element directly on display in the titles. Yet, the I Love Bees ad campaign from Halo 2 and the Museum campaign from Halo 3 are amongst the most memorable ads for video games by the emotional response they invoke.
Today we get the first glimpse at Halo Reach's Remember Reach ad campaign. The three minute video show's a few characters on the planets surface, presumably living out their ordinary life, unaware of the danger that's imminent.