Showing articles about advertising

by Nick Puleo 0
Can video games prepare you for a "real life" adventure?

A Novel Concept - Double Jump

If you are in North America, you may notice that we are running a few ads right now for something called Double Jump. Double Jump is a novel by author Jason Glaser who has writing credits of several dozen books including many kids books. He's also a fan of Co-Optimus, so that of course earns him several bonus points. Double Jump is a novel about Jeremy who suddenly finds himself in a situation that seems all to familiar, one that reminds him of the video games he loves to play.

by Nick Puleo 4
  • pc
cough cough

Diablo 3's TV Commercial Reminds Us to Call in Sick on May 15th

When I was growing up, Blizzard games always had two things going for them.  On one hand they were always filled with richly detailed characters and were a fun, polished product.  On the other hand they were remembered for their gorgeous cinematics, fully rendered and detailed that were head and shoulders above anything else out there.  I can remember my excitement of getting an entire DVD with the Diablo 2 Collector's Edition that contain all the cinematics on it.

by Nick Puleo 2
  • xbox 360

Halo Reach Live Action Video Shows the Day Before the Invasion

Ever since Halo 2, Microsoft marketing for the Halo universe has been one of human relation and emotion.  For a sci-fi game that's largely about huge battles between cyborg  like men and aliens with green blood, there's very little human element directly on display in the titles.  Yet, the I Love Bees ad campaign from Halo 2 and the Museum campaign from Halo 3 are amongst the most memorable ads for video games by the emotional response they invoke.

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