In a surprising but pleasant twist to the usual video game marketing story, Activision has partnered with the United Service Organization to connect members of the United States Armed Forces with civilian gamers via Call of Duty: World at War and Guitar Hero III. The idea of the project is to boost moral, a mission that the USO was formed for and is dedicated to.
Forthcoming World at War launch events in Washington D.C. and San Francisco will see everyday gamers playing co-op (and versus) games with active members of the U.S. military. Furthermore, $10 from each World at War copy purchased will be donated by Activision to the continued efforts of the USO.
Activision/Blizzard's press release also states that over $100,000 worth of Guitar Hero III software and peripherals have been made available to mobile USO units and stationary lounges at various military bases.
You can see the press release by clicking the "Source" link below or by clicking here.
Source: Investor.activision.com