New Media Partners + Video/Music:
Machinima, Paramount, Univision and Nickelodeon content are coming to Xbox live, as well as Xbox music - which appears to be a rebranding of the Zune marketplace.
Apparently we're all athletes, at least according to the representative from Nike who took the stage to show us Nike+ Fitness, a Kinect-based personal training application that ties in to Nike+ and the new FuelBand. There's nothing more fitting for a room full of game journalists, I suppose.
Microsoft had to remind us that Bing exists, right? Soon you'll be able to do full web browsing via your 360 + Kinect, and unfortunately it'll be powered by Internet Explorer. Great news, or greatest news? You be the judge.
Out of all of the new technology bits that Microsoft had to show off, SmartGlass was by far the most impressive. Taking a cue from Nintendo's WiiU, Microsoft has developed a tablet/smartphone extension to the Xbox that will allow you to receive additional interactive content on your Windows 8 or iOS based tablet, whether it be supplemental information based on a program you're watching or even some potentially exciting extensions to the game you're playing.
Conceptual demos for both Madden '13 and Halo 4 were shown, with the former allowing you to design plays and control the Xbox using your tablet, and the latter unlocking content in a Halo Waypoint tablet extension. It'll certainly be interesting to see how things pan out. It has the potential to be very exciting, but only time will tell.
It's a transitional year for Microsoft, with plenty of rumors swirling about a their new console being announced next year. Most of the major game trilogies of this generation have wrapped up, and you can bet most of the A teams of developers will be hard at work on what's coming next. While the games were light, MS definitely banked on the value of the 360 being a media box.
We'll have more details about all the games mentioned above and more as the week progresses.