When I was growing up, Blizzard games always had two things going for them. On one hand they were always filled with richly detailed characters and were a fun, polished product. On the other hand they were remembered for their gorgeous cinematics, fully rendered and detailed that were head and shoulders above anything else out there. I can remember my excitement of getting an entire DVD with the Diablo 2 Collector's Edition that contain all the cinematics on it.
Last night, Blizzard aired the TV spot for Diablo 3 and with it comes a reminder that the studio is still on top in terms of cinematic look and feel. May 15th is two weeks away folks, start faking that cough now.